Workout Video Production Costs in 2025: UK Pricing Guide for Gyms & Studios
The way gyms and studios use video has changed. Members expect on-demand content that looks polished, sounds clean and feels like something they’d happily follow at home or on their phones. When the quality is there, it boosts retention, improves brand perception and makes your digital offering feel premium. But what does it actually cost to produce workout videos in the UK these days? This guide gives you a realistic picture of how most gyms budget for filming, what affects the price, and how to get the best value without compromising quality.
1. So… how much should a gym expect to spend?
There’s no one-size-fits-all number, because every studio, workout style and content plan is different. But here’s the truth: The most cost-effective way to film workouts is to batch multiple classes across multi-day shoots. When studios take this route, most projects land around:
• from ~£200 per class when booked as part of a multi-day shoot
• and a typical two-day production usually delivers around 8–10 finished classes for roughly £6.5k
That’s considered a healthy middle ground in the UK right now. Low enough for independent gyms, high enough for proper lighting, audio and editing that doesn’t look cheap. The key thing is: You’re paying for the full setup, crew, lighting and time — not minutes of filming. So batching classes brings the cost per video down dramatically.
2. What actually affects the price? (The real stuff gyms don’t see)
Most of the cost isn’t about “how long the camera is rolling. It’s about the things that make your videos feel premium, safe and usable for years. Here’s what matters:
Lighting that flatters your space
Good lighting separates your instructor from the background, hides the less photogenic corners of your studio and makes the whole video feel intentional. It’s the difference between homemade and professional.
Clean, reliable instructor audio
Members forgive a lot…They never forgive bad audio. The gear, placement and treatment behind this is a bigger part of the production than people realise.
Camera movement and coverage
A workout shot from one angle looks static and dull.
A two-camera setup instantly feels dynamic and premium, especially for HIIT, Pilates, barre and yoga.
Editing pace and branded touches
Music, transitions, lower-thirds, colour work and cropping for apps all stack up in editing time. This is where workout videos either shine or fall flat.
Batching the right amount of content
The more sessions you film back-to-back, the better value you get from the entire setup. Proper planning here saves you thousands over the year.
3. What most gyms choose in 2025
Most UK gyms and studios fall into one of these approaches:
1. A full 2-day batch shoot for 8–10 classes
Best value. You walk away with a whole quarter’s worth of content that matches your brand.
2. A single strategic filming day for 4–5 classes
Great for content refreshes or adding new styles to your library.
3. Ongoing shoots across the year
Perfect for gyms with evolving programming or subscription-based digital content.
None of these requires a massive production footprint, just good planning and the right setup.
4. Common hidden costs gyms forget about
Music licensing: You can’t legally use chart music. Most studios forget this until the edit stage.
Instructor preparation: Clear cues reduce retakes and save editing time.
Space reset: Decluttering, adjusting lights, re-positioning equipment — this eats time if not planned.
App-friendly exports: Vertical, horizontal and square versions take longer to produce but matter if you want multi-platform use.
5. How to budget smart for 2025
If you want content that looks modern and matches member expectations, the simplest rule is: Think in classes, not in hours. Think in batches, not in single shots.
A good benchmark: A solid 2-day booking giving you 8–10 polished classes for around £6.5k sis is considered excellent value in the UK market and lasts most gyms several months. If you’re smaller or just refreshing content: Batch days starting from around £200 per class help you fill a digital library quickly without overspending.
Final Thoughts
Great workout videos aren’t expensive for the sake of it. They’re expensive because when the lighting, sound, camera angles and editing all snap into place, your brand starts to look like the kind of studio people want to invest in — not just visit.
If you’re planning content for 2025, start with the question: “How many classes do we need?” Then build your shoot around that. Get in touch via the link below to enquire about your own classes.
Plan Your Shoot.
Tell me a bit about your space and classes and I’ll send back a rough shoot plan and ballpark budget.
I’ve filmed for gyms, yoga studios and fitness brands across the UK. If you’re not sure where to start, I can help you plan a realistic shoot that fits your space and budget.
